Marketing + Communications

HEY, I’M Kayleigh

I’m a marketing professional who thrives on creating dynamic strategies for brands. I take my work seriously, but not myself so much. Infusing fun, cheek, and laughter into everything I do is a must. I love stepping into the consumer's shoes to create strategies that hit all the right notes—engaging, memorable, and too good not to share.

While I enjoy looking at the whole picture, I’m extra passionate about influencer and creator marketing, and I love building high-performing teams. I balance a strategic, yet hands-on approach to developing authentic connections and driving brand growth online. Read more below to see what I’m all about!

BRAND MARKETING / CREATOR + INFLUENCER STRATEGY / Team leadership + growth / Department development / Organic + authentic social media content / Cross-functional collaboration / Public relations / Project management

HIGHLIGHTS

My work speaks best through the eyes of the creators I’ve worked with, check out some highlights below 👇

WHAT I’VE DONE

RED BULL

DIRECTOR, creator marketing

April 2023 - Present

• Oversee Red Bull’s National influencer & creator strategy, boosting brand reach, relevance, and growth. Since 2021, I have:

• Lead the U.S. team in best-in-class influencer marketing, including creator identification, relationship development, education, product seeding, gifting, hospitality experiences, and program tracking.

• Specialized in collaborating with Gen-Z stars like Ben Azelart, Demi Bagby, London Lazerson, The Dobre Brothers, and many, many more.

• Turned Red Bull’s organic creator marketing program into a department, growing the team from 1 to 10 employees, standardizing and championing a new way of working within the company.

• Onboarded, trained, and currently manage a field team of 7 Creator Marketing Managers, fostering strong collaboration and a supportive team dynamic.

• Build and develop strategic playbooks, tools, and resources to ensure consistent premium execution of creator marketing across regional and field teams.

• Collaborative team player with experience managing internal stakeholders in a complex organization and overseeing outside partners and agencies.

• Create and present impactful quarterly business reports to executive leadership, showcasing program success, and progress, and advocating for resources.

SENIOR MANAGER, creator marketing

October 2020 - April 2023

• Spearheaded Red Bull’s national influencer and creator strategy, establishing and scaling the organic creator marketing program from scratch, focusing on long-term relationships and authentic partnerships.

• Established and built a network of on-brand, top-tier creators and influencers in sports and culture who credibly and authentically share their Red Bull experiences.

• Developed standardized processes and workflows for identifying, engaging, and activating influencers, ensuring consistent and premium results, activations, and experiences.

• Managed a CRM system to handle hundreds of active relationships, establishing data governance standards to create a company-wide relationship management solution.

• Led end-to-end campaigns and projects, coordinating social, communications, event marketing, legal, and finance teams for timely execution.

• Planned & executed high-impact events and opportunities to host top-tier influencers, inclusive of holistic hosting elements and emphasizing hospitality, experience, and shareable moments.

• Experienced in drafting and negotiating contracts, managing large budgets, and utilizing Creator CRM systems.

NATIONAL MUSIC COMMUNICATIONS MANAGER

July 2016 - October 2020

• Define, execute, and support creative integrated National communications strategies that build awareness of Red Bull's music projects, events, and artists* across editorial, social media, paid media, and owned channels.

• Projects include Red Bull Music Festivals, Red Bull Presents, Red Bull Radio, Red Bull Music Academy, Red Bull Sound Select, and others.

Artefact

MARKETING MANAGER

April 2014 - June 2016

• Led Artefact’s marketing strategy across digital channels and events. Created and managed strategic, integrated marketing campaigns and events with campaign plans, timelines, team management, budgets, media relations, and analytics reporting.

Wunderman Seattle

project manager

December 2013 - April 2014

• Managed multiple projects, writing detailed SOWs, overseeing timelines and budgets, resourcing and managing teams of designers, developers, copywriters, and producers through execution and delivery of final assets.

Rhapsody International

Social Media Manager

July 2011 - December 2013

• Oversaw Rhapsody’s social presence & strategy, daily community management, content creation, & performance measurement across Facebook, Twitter, Instagram, & Pinterest. 

• Managed multiple internal teams, record labels, and partners to produce successful cross-platform social media campaigns and programs.

WHERE I LEARNED

WASHINGTON STATE UNIVERSITY

Bachelor of Arts, double major in Communications + Sociology

Graduated May 2011

UNIVERSITY OF NEWCASTLE, Australia

Study abroad program Newcastle, AU

February 2010

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